MEN'S AND WOMEN'S

Hugo

Denim is the whole argument. HUGO Blue is the denim-led line HUGO introduced in 2024, pitched at a younger customer than the tailored side of the label and drawn from street dressing rather than from a suit rulebook. Jeans carry it, cut looser and finished heavier than a dress trouser, and the rest of the line is built to sit beside them.

Logo treatment does most of the decorating. The name runs large across the chest, bands around a sleeve or shrinks to a tab at the hem, and on many pieces it is the only thing added. Jersey, knitwear and outerwear fill in around the denim, drawn roomier than HUGO's slim tailoring, which means a size that works in a HUGO blazer is not a reliable guide here.

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Black Polyester Blend Garos243X-All Trousers by HUGO - Red | DIHSAN

HUGO - Red Garos243X-All Trousers

$135

$248

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Black Viscose Blend Satchie Short Knitted Cut-Out Skirt by HUGO - Red | DIHSAN

HUGO - Red Satchie Short Knitted Cut-Out Skirt

$160

$235

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Light Blue Cotton Icon Denim Jacket by HUGO - Red | DIHSAN

HUGO - Red Icon Denim Jacket

$230

$340

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Black Recycled Blend Sepinn Knit Top by HUGO - Red | DIHSAN

HUGO - Red Sepinn Knit Top

$138

$225

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Black Viscose Blend Sarpharim Knit Shirt by HUGO - Red | DIHSAN

HUGO - Red Sarpharim Knit Shirt

$137

$225

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HUGO - Red Narondia Cotton Terry Shorts

$70

$95

Pink Viscose Blend Nalira Sleeveless Dress by HUGO - Red | DIHSAN

HUGO - Red Nalira Sleeveless Dress

$143

$250

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Open White Suede Morrie High-Top Numic Sneaker by HUGO - Red | DIHSAN

HUGO - Red Morrie High-Top Numic Sneaker

$149

$198

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Open White Polyester Match-It Slides by HUGO - Red | DIHSAN

HUGO - Red Match-It Slides

$57

$76

Black Polyester Blend Kumala Dress by HUGO - Red | DIHSAN

HUGO - Red Kumala Dress

$160

$295

Black Kesana Sleeveless Sheath Dress by HUGO - Red | DIHSAN

HUGO - Red Kesana Sleeveless Sheath Dress

$199

$375

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Light Camel / Cream Polyester Blend Kanke Sleeveless Dress by HUGO - Red | DIHSAN

HUGO - Red Kanke Sleeveless Dress

$236

$420

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Black Cotton Garlo233 Cargo Pants by HUGO - Red | DIHSAN

HUGO - Red Garlo233 Cargo Pants

$120

$175

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Beige Polyamide Felere Panel Quilted Puffer Vest by HUGO - Red | DIHSAN

HUGO - Red Felere Panel Quilted Puffer Vest

$155

$295

Black Recycled Felara Puffer Jacket by HUGO - Red | DIHSAN

HUGO - Red Felara Puffer Jacket

$174

$350

Black Polyester Match-It Slides by HUGO - Red | DIHSAN

HUGO - Red Match-It Slides

$57

$76

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Black Cotton D-Planet Hoodie by HUGO - Red | DIHSAN

HUGO - Red D-Planet Hoodie

$160

$235

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Black Cotton Nallico Hoodie by HUGO - Blue | DIHSAN

HUGO - Blue Nallico Hoodie

$83

$158

Sold out

Black Cotton Ermo Long Sleeve Shirt by HUGO - Red | DIHSAN

HUGO - Red Ermo Long Sleeve Shirt

$140

$215

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Black Cotton Elisha 2 Extra Slim Fit Shirt by HUGO - Red | DIHSAN

HUGO - Red Elisha 2 Extra Slim Fit Shirt

$130

$198

Black Polyester Blend Pure Side-Tie Bikini Bottom by HUGO - Red | DIHSAN

HUGO - Red Pure Side-Tie Bikini Bottom

$40

$56

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Black Polyester Blend Pure Triangle Bikini Top by HUGO - Red | DIHSAN

HUGO - Red Pure Triangle Bikini Top

$50

$76

Sold out

Grey Cotton Garlo233 Cargo Pants by HUGO - Red | DIHSAN

HUGO - Red Garlo233 Cargo Pants

$99

$175

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Multicolor Cotton Daverar Sweat Shorts by HUGO - Red | DIHSAN

HUGO - Red Daverar Sweat Shorts

$103

$185

Black Cotton Hafison Parachute Trousers by HUGO - Blue | DIHSAN

HUGO - Blue Hafison Parachute Trousers

$130

$188

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Black Viscose Harly Wool Trousers by HUGO - Red | DIHSAN

HUGO - Red Harly Wool Trousers

$185

$298

Black Polyester Blend Naluna-B Mesh Dress by HUGO - Blue | DIHSAN

HUGO - Blue Naluna-B Mesh Dress

$105

$178

Black Polyester Blend Kadasia Sleeveless Mini Dress by HUGO - Red | DIHSAN

HUGO - Red Kadasia Sleeveless Mini Dress

$207

$325

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Black Malitta-1 Faux Leather Trench Coat by HUGO - Red | DIHSAN

HUGO - Red Malitta-1 Faux Leather Trench Coat

$348

$575

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Black Viscose Blend Scooler-B Knitted Mini Dress by HUGO - Blue | DIHSAN

HUGO - Blue Scooler-B Knitted Mini Dress

$135

$248

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HUGO - Blue Baby Tank-B Cropped Tank Top

$33

$58

Black Viscose Blend Succore-B Knitwear Crop Top by HUGO - Blue | DIHSAN

HUGO - Blue Succore-B Knitwear Crop Top

$86

$158

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Medium Beige Cotton Nomario Sweat Shorts by HUGO - Blue | DIHSAN

HUGO - Blue Nomario Sweat Shorts

$77

$148

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Black Polyester Exifa Oversized Sheer Blouse by HUGO - Red | DIHSAN

HUGO - Red Exifa Oversized Sheer Blouse

$128

$210

White & Black Polyester Blend Nalusia Houndstooth Midi Dress by HUGO - Red | DIHSAN

HUGO - Red Nalusia Houndstooth Midi Dress

$155

$260

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Light Camel / Cream Secondary Blend Selso Half-Zip Sleeveless Knit Top by HUGO - Red | DIHSAN

HUGO - Red Selso Half-Zip Sleeveless Knit Top

$120

$175

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Black & White Cotton Blend Dohanne Houndstooth Sleeveless Top by HUGO - Red | DIHSAN

HUGO - Red Dohanne Houndstooth Sleeveless Top

$80

$115

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Black Stasie Mini Dress by HUGO - Red | DIHSAN

HUGO - Red Stasie Mini Dress

$210

$315

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Open Beige Cotton Blend Sellen Cropped Sweater by HUGO - Red | DIHSAN

HUGO - Red Sellen Cropped Sweater

$151

$245

Black Hacelia-1 Track Pants by HUGO - Red | DIHSAN

HUGO - Red Hacelia-1 Track Pants

$145

$240

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Black Polyester Blend Naessa Slim Pants by HUGO - Red | DIHSAN

HUGO - Red Naessa Slim Pants

$96

$150

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Black Polyester Falori-1 Quilted Jacket by HUGO - Red | DIHSAN

HUGO - Red Falori-1 Quilted Jacket

$259

$425

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HUGO - Blue Scoovy-B Cropped Sweater

$93

$178

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Light Pastel Blue Cotton Blend Nalinia Half Zip Turtleneck Top by HUGO - Blue | DIHSAN

HUGO - Blue Nalinia Half Zip Turtleneck Top

$88

$148

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Light Pastel Blue Cotton Blend Nelipa-B Sleeveless Denim Mini Dress by HUGO - Blue | DIHSAN

HUGO - Blue Nelipa-B Sleeveless Denim Mini Dress

$99

$178

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Black Viscose Blend Saformie-B Knit Skirt by HUGO - Blue | DIHSAN

HUGO - Blue Saformie-B Knit Skirt

$97

$178

Black Suede Morrie High-Top Numic Sneaker by HUGO - Red | DIHSAN

HUGO - Red Morrie High-Top Numic Sneaker

$149

$198

Black Polyester Kilian High-Top Blub Sneakers by HUGO - Red | DIHSAN

HUGO - Red Kilian High-Top Blub Sneakers

$224

$298

Frequently asked questions

All FAQ's

Hugo

What is HUGO Blue?

HUGO Blue is the denim-led line HUGO introduced in 2024, aimed at a younger customer than the tailored side of the label. Jeans sit at its centre, generally cut looser and finished with heavier washes than a dress trouser, and jersey, knitwear, outerwear and accessories are built around them. The look leans on street dressing rather than on the office wardrobe HUGO is better known for.

How do HUGO Blue jeans fit?

Looser than you would expect from HUGO's tailored side. The jeans are drawn fuller through the hip and thigh than a HUGO dress trouser, so the size you take in a suit is not a reliable guide here. Rigid, heavier-weight denim relaxes a little with wear, while stretch-blend pairs hold their shape from the first day, so check the rise and leg opening listed on the individual product page before choosing a size.

Are DIHSAN's HUGO Blue pieces authentic?

Yes. Every piece DIHSAN sells is the brand's own — genuine designer product, with the maker's hardware, stamping and markings intact. Nothing is a reproduction or a licensed imitation.

Will I be charged duties on a DIHSAN HUGO Blue piece order?

No. Duties are included on every DIHSAN order, and US orders include taxes as well.

Can I return a HUGO Blue piece purchase at DIHSAN?

Yes. Eligible HUGO Blue pieces can go back within 14 days of the ship date, for store credit rather than cash, and shipping charges are non-refundable. Items discounted 70% or more — plus swimwear, intimates, and limited-release styles at any discount — are final sale.

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MEN'S AND WOMEN'S

Hugo

Frequently asked questions

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