MEN'S AND WOMEN'S

Hugo

Denim is the whole argument. HUGO Blue is the denim-led line HUGO introduced in 2024, pitched at a younger customer than the tailored side of the label and drawn from street dressing rather than from a suit rulebook. Jeans carry it, cut looser and finished heavier than a dress trouser, and the rest of the line is built to sit beside them.

Logo treatment does most of the decorating. The name runs large across the chest, bands around a sleeve or shrinks to a tab at the hem, and on many pieces it is the only thing added. Jersey, knitwear and outerwear fill in around the denim, drawn roomier than HUGO's slim tailoring, which means a size that works in a HUGO blazer is not a reliable guide here.

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Black Viscose Blend Nandrea Cross-Strap Jersey Dress by HUGO - Red | DIHSAN

HUGO - Red Nandrea Cross-Strap Jersey Dress

$156

$250

Black Viscose Blend Desusi Sleeveless Top by HUGO - Red | DIHSAN

HUGO - Red Desusi Sleeveless Top

$89

$150

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Black Viscose Blend Narianne Boat Neck Long Dress by HUGO - Red | DIHSAN

HUGO - Red Narianne Boat Neck Long Dress

$138

$225

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White Viscose Blend Sanduz Knitted Mock-Neck Sweater by HUGO - Red | DIHSAN

HUGO - Red Sanduz Knitted Mock-Neck Sweater

$120

$208

Red Atana Single-Breasted Blazer by HUGO - Red | DIHSAN

HUGO - Red Atana Single-Breasted Blazer

$235

$425

Black Cotton Blend Dortensie Jersey Cropped Cardigan Top by HUGO - Red | DIHSAN

HUGO - Red Dortensie Jersey Cropped Cardigan Top

$88

$155

Black Cowgirl Top by HUGO - Red | DIHSAN

HUGO - Red Cowgirl Top

$119

$215

Black Kirine Dress by HUGO - Red | DIHSAN

HUGO - Red Kirine Dress

$207

$375

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Black Polyamide Flesiane Bomber Jacket by HUGO - Red | DIHSAN

HUGO - Red Flesiane Bomber Jacket

$298

$565

Black Polyester Blend Ridara Fitted Mini Skirt by HUGO - Red | DIHSAN

HUGO - Red Ridara Fitted Mini Skirt

$129

$235

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Royal Blue Cotton Blend Dephana Hooded Sweatshirt by HUGO - Red | DIHSAN

HUGO - Red Dephana Hooded Sweatshirt

$125

$195

White Viscose Blend Sharren Knitted Polo Midi Dress by HUGO - Red | DIHSAN

HUGO - Red Sharren Knitted Polo Midi Dress

$207

$395

Pink Kesana Sleeveless Sheath Dress by HUGO - Red | DIHSAN

HUGO - Red Kesana Sleeveless Sheath Dress

$199

$375

Black Polyester Kirellu Lace Detail Dress by HUGO - Red | DIHSAN

HUGO - Red Kirellu Lace Detail Dress

$195

$375

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Black Viscose Blend Sriangla Fit-And-Flare Sleeveless Dress by HUGO - Red | DIHSAN

HUGO - Red Sriangla Fit-And-Flare Sleeveless Dress

$230

$348

Pink Polyester Blend Kleoma Satin Shirt Dress by HUGO - Red | DIHSAN

HUGO - Red Kleoma Satin Shirt Dress

$199

$375

Frequently asked questions

All FAQ's

Hugo

What is HUGO Blue?

HUGO Blue is the denim-led line HUGO introduced in 2024, aimed at a younger customer than the tailored side of the label. Jeans sit at its centre, generally cut looser and finished with heavier washes than a dress trouser, and jersey, knitwear, outerwear and accessories are built around them. The look leans on street dressing rather than on the office wardrobe HUGO is better known for.

How do HUGO Blue jeans fit?

Looser than you would expect from HUGO's tailored side. The jeans are drawn fuller through the hip and thigh than a HUGO dress trouser, so the size you take in a suit is not a reliable guide here. Rigid, heavier-weight denim relaxes a little with wear, while stretch-blend pairs hold their shape from the first day, so check the rise and leg opening listed on the individual product page before choosing a size.

Are DIHSAN's HUGO Blue pieces authentic?

Yes. Every piece DIHSAN sells is the brand's own — genuine designer product, with the maker's hardware, stamping and markings intact. Nothing is a reproduction or a licensed imitation.

Will I be charged duties on a DIHSAN HUGO Blue piece order?

No. Duties are included on every DIHSAN order, and US orders include taxes as well.

Can I return a HUGO Blue piece purchase at DIHSAN?

Yes. Eligible HUGO Blue pieces can go back within 14 days of the ship date, for store credit rather than cash, and shipping charges are non-refundable. Items discounted 70% or more — plus swimwear, intimates, and limited-release styles at any discount — are final sale.

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MEN'S AND WOMEN'S

Hugo

Frequently asked questions

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