Diesel

Menswear here is judged on the finish before the fit. A jacket or a pair of jeans can arrive faded, sanded, streaked or acid-washed, and no two lots come out of that process quite alike, which is why one style can read almost raw in one wash and close to white in another. It is worth settling on what colour you want the denim to be before you settle on the shape.

Around the denim sits a wardrobe that keeps the same register. Sweats and T-shirts carry the name in block type or the oval D as a small stamp; outerwear runs from lightweight blousons to padded shells; belts, caps and shoes repeat the hardware. Cuts range from skinny and slim through straight to a wider tapered leg, so two pairs in one waist size can sit very differently on the same man.