MEN'S AND WOMEN'S

Hugo

Denim is the whole argument. HUGO Blue is the denim-led line HUGO introduced in 2024, pitched at a younger customer than the tailored side of the label and drawn from street dressing rather than from a suit rulebook. Jeans carry it, cut looser and finished heavier than a dress trouser, and the rest of the line is built to sit beside them.

Logo treatment does most of the decorating. The name runs large across the chest, bands around a sleeve or shrinks to a tab at the hem, and on many pieces it is the only thing added. Jersey, knitwear and outerwear fill in around the denim, drawn roomier than HUGO's slim tailoring, which means a size that works in a HUGO blazer is not a reliable guide here.

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Black Cotton Xovo C Beanie by HUGO - Blue | DIHSAN

HUGO - Blue Xovo C Beanie

$66

$88

Black Cotton Reid243W Trousers by HUGO - Blue | DIHSAN

HUGO - Blue Reid243W Trousers

$103

$198

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Medium Beige Cotton Garon243D Distressed Trousers by HUGO - Blue | DIHSAN

HUGO - Blue Garon243D Distressed Trousers

$106

$198

Dark Blue Cotton Vidalo Long Sleeve Dress Shirt by HUGO - Red | DIHSAN

HUGO - Red Vidalo Long Sleeve Dress Shirt

$98

$178

Silver Leather Katniss Strappy Sandal by HUGO - Red | DIHSAN

HUGO - Red Katniss Strappy Sandal

$244

$325

Light Camel / Cream Leather Katniss Strappy Sandal by HUGO - Red | DIHSAN

HUGO - Red Katniss Strappy Sandal

$244

$325

Navy Blue Polyester Blend Kalamara-1 V-Neck Dress by HUGO - Red | DIHSAN

HUGO - Red Kalamara-1 V-Neck Dress

$194

$350

Blue Holati Cargo Pants by HUGO - Red | DIHSAN

HUGO - Red Holati Cargo Pants

$172

$275

Silver Polyester Rusine Skirt by HUGO - Red | DIHSAN

HUGO - Red Rusine Skirt

$105

$195

Almost White Polyester Elodina Oversized Blouse by HUGO - Red | DIHSAN

HUGO - Red Elodina Oversized Blouse

$163

$225

Black Polyamide Blend Nalale Sheer Lace Dress by HUGO - Red | DIHSAN

HUGO - Red Nalale Sheer Lace Dress

$156

$250

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Blue Viscose Blend Nalira Sleeveless Dress by HUGO - Red | DIHSAN

HUGO - Red Nalira Sleeveless Dress

$143

$250

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HUGO - Red Narondia Cotton Terry Shorts

$70

$95

Black Cotton Blend Neriella Zip High Neck Dress by HUGO - Red | DIHSAN

HUGO - Red Neriella Zip High Neck Dress

$135

$250

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Almost White Recycled Blend Sepinn Knit Top by HUGO - Red | DIHSAN

HUGO - Red Sepinn Knit Top

$128

$225

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Blue Viscose Blend Sarpharim Knit Shirt by HUGO - Red | DIHSAN

HUGO - Red Sarpharim Knit Shirt

$128

$225

Black Recycled Viscose Blend Sepinny Dress by HUGO - Red | DIHSAN

HUGO - Red Sepinny Dress

$169

$275

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Black Viscose Blend Sareplie Ribbed Skirt by HUGO - Red | DIHSAN

HUGO - Red Sareplie Ribbed Skirt

$158

$275

Metallic Heaven Bandeau Bikini Top by HUGO - Red | DIHSAN

HUGO - Red Heaven Bandeau Bikini Top

$55

$85

Metallic Polyester Blend Heaven Brazilian Bikini Bottoms by HUGO - Red | DIHSAN

HUGO - Red Heaven Brazilian Bikini Bottoms

$36

$55

Black Polyamide Blend Hailey Swimsuit by HUGO - Red | DIHSAN

HUGO - Red Hailey Swimsuit

$98

$150

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Black Polyamide Blend Hailey Side Tie Bikini Bottoms by HUGO - Red | DIHSAN

HUGO - Red Hailey Side Tie Bikini Bottoms

$40

$55

Black Polyamide Blend Hailey Triangle Bikini Top by HUGO - Red | DIHSAN

HUGO - Red Hailey Triangle Bikini Top

$45

$75

Multicolor Rainbow Triangle Bikini Top by HUGO - Red | DIHSAN

HUGO - Red Rainbow Triangle Bikini Top

$50

$75

Multicolor Rainbow Brazilian Bikini Bottom by HUGO - Red | DIHSAN

HUGO - Red Rainbow Brazilian Bikini Bottom

$40

$55

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Pink Polyester Blend Bonnie Swimsuit by HUGO - Red | DIHSAN

HUGO - Red Bonnie Swimsuit

$96

$150

Pink Polyester Blend Bonnie Bandeau Bikini Top by HUGO - Red | DIHSAN

HUGO - Red Bonnie Bandeau Bikini Top

$55

$85

Pink Bonnie Brazilian Bikini Bottom by HUGO - Red | DIHSAN

HUGO - Red Bonnie Brazilian Bikini Bottom

$40

$55

Silver Synthetic Lyssa Sneaker by HUGO - Red | DIHSAN

HUGO - Red Lyssa Sneaker

$147

$195

White Leon Sneaker by HUGO - Red | DIHSAN

HUGO - Red Leon Sneaker

$113

$150

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Gold Metal F-Charms Necklace by HUGO - Red | DIHSAN

HUGO - Red F-Charms Necklace

$113

$150

Black Arida Faux Leather Biker Jacket by HUGO - Red | DIHSAN

HUGO - Red Arida Faux Leather Biker Jacket

$195

$425

Yellow Polyester (Recycled) Blend Kabana Slip Dress by HUGO - Red | DIHSAN

HUGO - Red Kabana Slip Dress

$188

$350

Blue Kumala Dress by HUGO - Red | DIHSAN

HUGO - Red Kumala Dress

$160

$295

Blue Viscose Blend Amegan Blazer by HUGO - Red | DIHSAN

HUGO - Red Amegan Blazer

$188

$445

Pink Polyester Blend Agura Oversized Blazer by HUGO - Red | DIHSAN

HUGO - Red Agura Oversized Blazer

$188

$445

Blue Asona Cropped Blazer by HUGO - Red | DIHSAN

HUGO - Red Asona Cropped Blazer

$130

$395

Blue Polyester Blend Himelina Flared Leg Trousers by HUGO - Red | DIHSAN

HUGO - Red Himelina Flared Leg Trousers

$139

$355

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Blue Polyester Blend Asmalla Blazer by HUGO - Red | DIHSAN

HUGO - Red Asmalla Blazer

$195

$455

Blue Polyester Blend Himia High Waisted Trousers by HUGO - Red | DIHSAN

HUGO - Red Himia High Waisted Trousers

$146

$275

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Black Sheepskin Lujana Leather Biker Jacket by HUGO - Red | DIHSAN

HUGO - Red Lujana Leather Biker Jacket

$262

$675

Almost White Viscose Blend Simbly Dress by HUGO - Red | DIHSAN

HUGO - Red Simbly Dress

$235

$395

Black Polyamide Blend Kamuran Mini Dress by HUGO - Red | DIHSAN

HUGO - Red Kamuran Mini Dress

$230

$350

Pink Polyester Blend Katuna 1 Dress by HUGO - Red | DIHSAN

HUGO - Red Katuna 1 Dress

$198

$325

Silver Polyester Kateresa Mini Dress by HUGO - Red | DIHSAN

HUGO - Red Kateresa Mini Dress

$129

$275

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Blue Polyester Blend Kanke Sleeveless Dress by HUGO - Red | DIHSAN

HUGO - Red Kanke Sleeveless Dress

$280

$420

Black/White Cotton Blend Keluno Houndstooth Mini Dress by HUGO - Red | DIHSAN

HUGO - Red Keluno Houndstooth Mini Dress

$240

$355

Blue Cotton Icon Denim Jacket by HUGO - Red | DIHSAN

HUGO - Red Icon Denim Jacket

$207

$358

Frequently asked questions

All FAQ's

Hugo

What is HUGO Blue?

HUGO Blue is the denim-led line HUGO introduced in 2024, aimed at a younger customer than the tailored side of the label. Jeans sit at its centre, generally cut looser and finished with heavier washes than a dress trouser, and jersey, knitwear, outerwear and accessories are built around them. The look leans on street dressing rather than on the office wardrobe HUGO is better known for.

How do HUGO Blue jeans fit?

Looser than you would expect from HUGO's tailored side. The jeans are drawn fuller through the hip and thigh than a HUGO dress trouser, so the size you take in a suit is not a reliable guide here. Rigid, heavier-weight denim relaxes a little with wear, while stretch-blend pairs hold their shape from the first day, so check the rise and leg opening listed on the individual product page before choosing a size.

Are DIHSAN's HUGO Blue pieces authentic?

Yes. Every piece DIHSAN sells is the brand's own — genuine designer product, with the maker's hardware, stamping and markings intact. Nothing is a reproduction or a licensed imitation.

Will I be charged duties on a DIHSAN HUGO Blue piece order?

No. Duties are included on every DIHSAN order, and US orders include taxes as well.

Can I return a HUGO Blue piece purchase at DIHSAN?

Yes. Eligible HUGO Blue pieces can go back within 14 days of the ship date, for store credit rather than cash, and shipping charges are non-refundable. Items discounted 70% or more — plus swimwear, intimates, and limited-release styles at any discount — are final sale.

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MEN'S AND WOMEN'S

Hugo

Frequently asked questions

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