MEN'S AND WOMEN'S
Patou
Some houses are recognised by a logo and some by a shape. Here it is closer to a mood: French dressing that looks considered without looking effortful, in clothes cut to be worn on an ordinary Tuesday as easily as to something that matters. Volume is used lightly — a full skirt balanced by a neat shoulder, a blouse with body in the sleeve and nothing fussy at the cuff.
The house names its own staples, and they recur season to season rather than being reinvented: a blouse, a dress and a bag that each carry the Patou name. Around them sit knitwear, denim, coats and tailoring, with the JP monogram used as a discreet house mark rather than a slogan across the front. Colour tends towards the fresh and the flattering, and the finishing rewards a close look.
Frequently asked questions
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