MEN'S AND WOMEN'S
Kenzo
Kenzo has always argued that print is structure, not decoration. A Paris house founded by a Japanese designer, it built its reputation on jungle florals, saturated colour and the willingness to run two patterns against each other in a single garment — and on a tiger's head, embroidered dense at the chest, that turned a sweatshirt into a recognisable object.
That instinct runs through everything. Sweatshirts, tees and knitwear carry the graphic work most directly, while shirting, outerwear and dresses take the florals at full scale. Sneakers and slides borrow the same motifs at a smaller size, and bags and small leather goods pick them up as embroidery or hardware. Colour does much of the work, but the cuts underneath stay straightforward, which is what keeps a loud print wearable.
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