MEN'S AND WOMEN'S
Joseph
Some houses design a garment and then find the cloth. This one works the other way round. Joseph is a London label built on materials — cashmere, wool, silk, leather, the stretch gabardine that runs through its trousers — and the design job is largely to get out of their way. Seams sit where they have to, detail is stripped back, and what you notice is weight, hand and fall.
The result is a wardrobe rather than a look. Knitwear in fine gauges and heavy ones, trousers cut slim, cropped or wide, coats in wool and wool-cashmere, leather pieces, silk tops that hold their shape. Little is added for the sake of it. Things are meant to be bought once and worn for years, which is rather the point of spending on the cloth.
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