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Heron Preston
Take the visual language of a worksite, all high-visibility orange, reflective tape, stencilled type and hardware meant to be used with gloves on, then cut it for a city rather than a site, and you have the whole argument of Heron Preston. The American label treats industrial dress as a design source rather than a costume, and the result reads as clothing first.
Cyrillic lettering is the most recognisable mark, printed large across chests and backs where a logo would usually sit, and safety orange arrives as an accent against black, grey and washed neutrals. Construction borrows from workwear proper, with heavy cotton drill, oversized pockets, drawcords and webbing left visible. Silhouettes run loose through the body with a defined shoulder, so an oversized piece still holds a line.
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