MEN'S AND WOMEN'S
Good American
Denim that still holds its shape at the end of the day is the whole brief here. Good American, launched in Los Angeles in 2016, engineers its jeans around stretch and recovery rather than rigid cotton, and runs a single continuous size range from 00 to 32 rather than splitting the line into a straight offer and a separate plus one.
The fits carry names instead of numbers. Good Legs runs slim from waist to hem; Good Waist sits high and draws in through the middle; Good '90s takes a relaxed, tapered leg on a higher rise. Always Fits is the outlier, a stretch denim graded so one pair covers four of the usual numbers, which makes it the one to reach for when a body sits between them. Dresses, tops and trousers apply the same stretch-and-recovery thinking away from denim.
Frequently asked questions
All FAQ'sGood American































































































