MEN'S AND WOMEN'S
Ganni
Scandinavian dressing is supposed to mean restraint, and this Copenhagen label has built its reputation arguing otherwise. Ganni keeps the easy proportion and lack of fuss the region is known for, then loads it with print and trim — leopard, dense small florals, oversized frill collars, puff sleeves, ruffled edges — so a piece can be recognised from across a street before any label is visible.
The cut is what makes that work. Dresses and blouses are drawn with room in them, waists are marked by a wrap or a tie rather than by tailoring, and hems land at mini, midi or maxi with little in between. Organic cotton and recycled fabrics run through much of the range. The result looks considered and behaves casually, which is most of the reason the label travels so well.
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