MEN'S AND WOMEN'S
Dress the Population
Structure is what carries a dress through an evening, and this is a label built around it. Dress the Population is a Los Angeles house working almost entirely in occasion wear, where sequinned and lace-worked surfaces sit over bodices that are seamed, stretch-lined and shaped to stay put. The sparkle takes the attention; the engineering underneath is what keeps a strapless neckline where it was placed at the start of the night.
The range runs from short body-skimming cocktail styles through fitted midis to floor-length columns and wide-leg jumpsuits, with sequin applied by placement as often as it is used allover. Colour is used at full strength rather than sparingly, and the silhouettes stay clean enough that an embellished surface never has to compete with a complicated cut.
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