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Burberry Brit
Burberry Brit took a house built on weatherproofing and turned the volume down. It was the casual label among Burberry's three — Prorsum ran the runway, London held the formal core, Brit covered everyday wear — and it worked with exactly the same recognisable elements: gabardine, the check, the trench line, cut for a Saturday rather than a boardroom.
What that produced is a wardrobe of familiar British shapes wearing the house codes lightly. Diamond-quilted jackets lined in check, trench coats taken shorter and lighter, knitwear, shirting and casual outerwear. The three lines were later brought together under a single Burberry name, so it is the wording woven into the label — rather than the check on its own — that places a piece in one line or another.
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