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Alashan Cashmere
Alashan Cashmere is best understood through the travel wrap. It is a deceptively simple object, a rectangle of cashmere large enough to work as a blanket, a shawl or a scarf depending on how it is folded, and it explains the label's whole approach: one very good piece of cloth asked to do several jobs at once.
The fibre is the reason it works. Alashan sources white cashmere from Mongolia, working directly with the herders who produce it, and uses it either pure or blended with cotton for a lighter, crisper hand. What you notice first is weight, since cashmere insulates at a fraction of the bulk of wool, and then colour, because the label works across an unusually wide palette rather than the handful of neutrals the fibre is usually confined to.
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