Paige

The men's proposition is straightforward: a jean that behaves like a pair of trousers. Cuts are clean rather than heavily distressed, rises are moderate, and the stretch is tuned so a slim leg stays slim after eight hours rather than sagging at the knee. In a dark rinse several of the fits sit comfortably under a blazer, which is where this Californian version of tailored casual lands.

The fits themselves sit in a tight, useful band. The Lennox is the slim, fitted through the thigh and tapering from the knee down, while the Federal is the slim straight, holding a little more room from the knee to the hem; the Croft runs alongside them. Beyond jeans the range moves into chinos and twill trousers, then outward into shirting, knitwear and jackets.