WOMEN'S
Good American
A pair of jeans is judged on the third wear, not the first, and that is the standard this label designs to. Good American builds its denim around stretch and recovery so the waistband stops loosening by the afternoon and the knee stops bagging, and it grades the same fits straight through its size run rather than splitting the range into a separate offer at some arbitrary number.
Rise and leg line are how the women's fits are told apart. Good Waist sits high and draws in through the middle; Good Legs is the leaner line, cut close from hip to hem; Good '90s relaxes into a tapered leg on a higher rise. Always Fits is the stretch-led option, graded so a single pair covers four of the label's usual numbers. Away from denim, the range runs to dresses, tops and trousers cut in the same close, recovering fabrics.
Frequently asked questions
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