WOMEN'S
Generation Love
The blazer is where Generation Love does its thinking. Shoulders are kept narrow and clean, the body is either cropped short or dropped long and oversized, and the fabric carries all of the interest — crepe, tweed, linen, glen plaid, vegan leather — with no trim applied on top. That restraint is deliberate, and it is what lets the rest of the women's wardrobe get away with rather more.
Rather more means crystal, and it lands on the easy pieces: sweatshirts, bodysuits, knit cardigans and jeans. Around those sit lace and mesh tops, poplin shirts, denim jackets, high-waisted shorts and vegan leather skirts. The palette holds to black, ivory and pale blue throughout, which is what keeps one embellished piece the loudest thing in an outfit rather than two of them arguing.
Frequently asked questions
All FAQ'sGeneration Love for Women































































































