MEN'S AND WOMEN'S
Prada
Prada's signature is a reversal: the plain material treated as the precious one. The Milanese house began as a leather goods shop in the Galleria Vittorio Emanuele II, then made its name by cutting industrial nylon with the seriousness usually reserved for calfskin — a reversal that continues in Re-Nylon, the recycled version of that cloth, woven from reclaimed rather than virgin fibre. The leather side of the house answers with Saffiano: calfskin stamped in a fine cross-hatch and finished to resist scratching and light rain.
The rest of the vocabulary is just as recognisable. A small enamelled triangle sits where another house would put a monogram; hardware is kept quiet; and the clothes lean on dry, technical fabrics and clean-lined tailoring, with colour held to a narrow, deliberately unshowy range. Intelligence over ornament, applied with unusual consistency.
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