Ksubi

A fit name does more work than a size does at this label. Ksubi fixes each leg line under a name and then keeps it constant across every wash, so the decision splits cleanly in two — choose the shape once, then choose how hard the denim has been treated. The label has worked this way since it started out on the beaches of Sydney in 1999.

Chitch, Van Winkle and Maxx sit among the names carrying the men's denim, running from close through straight to exaggerated and wide, in washes from clean indigo to sliced, bleached and repaired. Graphic jersey and jackets pick up the t-box and the pocket flag, and bags round it out. Nothing here has been tidied up, and the roughness is the whole point.