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Hugo

Step into the modern edge of menswear with HUGO for Men—where minimalist tailoring, clean lines, and effortless attitude define a new era of style. Hand-selected by Dihsan, this collection delivers refined essentials with street-conscious energy and confident simplicity.

28 products
D-Planet Hoodie
Sale price$160 Regular price$235
Nallico Hoodie
Sale price$110 Regular price$158
Dapo Hoodie
Sale price$110 Regular price$158
Ellino Short Sleeve Shirt
Sale price$140 Regular price$215
Ermo Long Sleeve Shirt
Sale price$140 Regular price$215
Emero Long Sleeve Shirt
Sale price$110 Regular price$155
Ermo Long Sleeve Shirt
Sale price$140 Regular price$215
Kenno Long Sleeve Dress Shirt
Sale price$100 Regular price$148
Elisha 2 Extra Slim Fit Shirt
Sale price$130 Regular price$198
Emero Shirt
Sale price$110 Regular price$165
Ermo Shirt
Sale price$150 Regular price$218
Garlo233 Cargo Pants
Sale price$120 Regular price$175
Daverar Sweat Shorts
Sale price$130 Regular price$185
Kenno Long Sleeve Shirt
Sale price$110 Regular price$158
Dulivio T-Shirt - DIHSAN
Sale price$40 Regular price$58
Ukashi232X Zip-Up Jacket - DIHSAN
Sale price$370 Regular price$555
Harly243F1 Trousers - DIHSAN
Sale price$200 Regular price$298
Loder Leather Hooded Varsity Jacket
Sale price$650 Regular price$995
Nomario Sweat Shorts - DIHSAN
Sale price$100 Regular price$148
Garos243X-All Trousers - DIHSAN
Sale price$170 Regular price$248
Morrie High-Top Numic Sneaker - DIHSAN
Sale price$130 Regular price$198
Kilian High-Top Blub Sneakers - DIHSAN
Sale price$200 Regular price$298
Giove-Mplate SZ35 Belt - DIHSAN
Sale price$60 Regular price$88
Vytal 2.0 Backpack - DIHSAN
Sale price$110 Regular price$168
Xovo C Beanie - DIHSAN
Sale price$60 Regular price$88
Reid243W Trousers - DIHSAN
Sale price$130 Regular price$198
Garon243D Distressed Trousers - DIHSAN
Sale price$130 Regular price$198
Vidalo Long Sleeve Dress Shirt - DIHSAN
Sale price$120 Regular price$178

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Frequently asked questions

All FAQ's

Hugo for Men

What makes HUGO for Men different from other designer menswear brands?

HUGO delivers a sleek blend of youthful tailoring and urban-inspired design, ideal for men who want a modern take on luxury fashion.

Can I wear HUGO menswear for both casual and formal occasions?

Yes, HUGO’s versatile pieces transition effortlessly from smart-casual looks to polished events, depending on how they’re styled.

Are HUGO men’s pieces made with premium materials?

HUGO prioritizes quality fabrics with clean construction, offering a premium feel across everyday staples and elevated pieces.

How often is the HUGO men’s collection updated on Dihsan?

Dihsan regularly curates new arrivals from HUGO for Men, ensuring access to fresh drops and exclusive designer edits.

Is HUGO a good choice for men looking to upgrade their wardrobe?

Absolutely. HUGO’s sharp cuts and contemporary feel make it ideal for men seeking a wardrobe refresh with refined edge.