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Hugo

Not every wardrobe is organised around a dress code. The register here runs sharper and looser at once — jersey worn on its own, sweats and hooded layers, roomy denim, sneakers built for the street rather than the lawn — and the pieces are made to be read across a room rather than at conversation distance.

Graphics and logo treatments do the talking, which puts the weight on fit. A slim shirt worn open over a tee needs room through the back; a cropped jacket wants its hem to land above the trouser pocket. Cotton jersey relaxes a little after the first few washes, so read the care label before you size down, and check the size scale on each sneaker listing, since it varies from style to style.

2 left Open White Suede Morrie High-Top Numic Sneaker by HUGO - Red | DIHSAN
Sale price$149 Regular price$198
1 left Black Cotton Garlo233 Cargo Pants by HUGO - Red | DIHSAN
Sale price$120 Regular price$175
1 left Black Cotton D-Planet Hoodie by HUGO - Red | DIHSAN
Sale price$160 Regular price$235
2 left Black Cotton Nallico Hoodie by HUGO - Blue | DIHSAN
Sale price$83 Regular price$158
1 left Black Cotton Ermo Long Sleeve Shirt by HUGO - Red | DIHSAN
Sale price$140 Regular price$215
1 left Black Cotton Elisha 2 Extra Slim Fit Shirt by HUGO - Red | DIHSAN
Sale price$130 Regular price$198
1 left Grey Cotton Garlo233 Cargo Pants by HUGO - Red | DIHSAN
Sale price$99 Regular price$175
2 left Multicolor Cotton Daverar Sweat Shorts by HUGO - Red | DIHSAN
Sale price$103 Regular price$185
1 left Black Viscose Harly Wool Trousers by HUGO - Red | DIHSAN
Sale price$155 Regular price$298
1 left Medium Beige Cotton Nomario Sweat Shorts by HUGO - Blue | DIHSAN
Sale price$77 Regular price$148
Black Suede Morrie High-Top Numic Sneaker by HUGO - Red | DIHSAN
Sale price$149 Regular price$198
Black Polyester Kilian High-Top Blub Sneakers by HUGO - Red | DIHSAN
Sale price$224 Regular price$298
1 left Black Cotton Xovo C Beanie by HUGO - Blue | DIHSAN
Sale price$66 Regular price$88
Black Cotton Reid243W Trousers by HUGO - Blue | DIHSAN
Sale price$103 Regular price$198
2 left Medium Beige Cotton Garon243D Distressed Trousers by HUGO - Blue | DIHSAN
Sale price$106 Regular price$198
Dark Blue Cotton Vidalo Long Sleeve Dress Shirt by HUGO - Red | DIHSAN
Sale price$98 Regular price$178
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Frequently asked questions

All FAQ's

Hugo for Men

Will a slim shirt still work worn open over a T-shirt?

That depends on the room through the back and the armhole rather than the chest figure. A slim cut with a high, narrow armhole pulls as soon as a second layer goes underneath, while a slim shirt cut straight through the body takes a thin cotton tee without dragging. Compare the chest and hem measurements on the product page and allow a few centimetres over whatever you plan to wear beneath it.

Does cotton jersey change shape after washing?

Heavier cotton jersey usually relaxes slightly in width and shortens a little in length across the first few washes, which is why sizing down for a close fit can backfire. Fabrics treated to reduce shrinkage move less, and blends containing elastane hold their shape better. Washing cool and drying flat keeps the change small. Fibre composition and care instructions are listed on each product page.

Are DIHSAN's menswear pieces authentic?

Yes. Every piece DIHSAN sells is the brand's own — genuine designer product, with the maker's hardware, stamping and markings intact. Nothing is a reproduction or a licensed imitation.

Will I be charged duties on a DIHSAN menswear piece order?

No. Duties are included on every DIHSAN order, and US orders include taxes as well.

Can I return a menswear piece purchase at DIHSAN?

Yes. Eligible menswear pieces can go back within 14 days of the ship date, for store credit rather than cash, and shipping charges are non-refundable. Items discounted 70% or more — plus swimwear, intimates, and limited-release styles at any discount — are final sale.