Hugo

Not every wardrobe is organised around a dress code. The register here runs sharper and looser at once — jersey worn on its own, sweats and hooded layers, roomy denim, sneakers built for the street rather than the lawn — and the pieces are made to be read across a room rather than at conversation distance.

Graphics and logo treatments do the talking, which puts the weight on fit. A slim shirt worn open over a tee needs room through the back; a cropped jacket wants its hem to land above the trouser pocket. Cotton jersey relaxes a little after the first few washes, so read the care label before you size down, and check the size scale on each sneaker listing, since it varies from style to style.