MEN'S AND WOMEN'S
Zimmermann
Sunlight is the organising idea. The Australian house designs for warm months and warm places, and everything follows from that: light cloth, open detail, and a romantic rather than a minimal line. Ruffles and lace do the decorative work; length is used to keep the effect elegant rather than sweet, so a tiered dress reads composed instead of costumed.
Swim and resort sit at the centre of the label's reputation and shape the rest of the range. Ready-to-wear is built around dresses, separates and lighter outerwear that could be packed for a week away without much thought, and the accessories finish a look rather than compete with it. It is a wardrobe with a season and a setting in mind, which is exactly why it is so easy to recognise.
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