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MSGM
Menswear at MSGM inherits the rule the house applies everywhere: decide the colour, then draw the garment. Sweatshirt and t-shirt shapes are treated as surfaces for a large graphic, tailoring is cut clean so a print has room to sit, and the palette runs to brights that most of Milan tends to avoid. It is Italian ready-to-wear proportion carrying a street-led attitude on top.
In practice that means printed cotton jersey in generous cuts, hooded sweatshirts and knitwear carrying logo scripts or embroidered lettering, denim used as another place to put a graphic, and lighter outerwear in nylon and coated finishes. Trousers and shorts stay comparatively plain, holding the line so the top half can be loud without the whole outfit collapsing into noise.
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