MEN'S
Gucci
Menswear at Gucci works from a fixed set of marks and a moving set of clothes. The Florentine house keeps returning to the same three: the horsebit across the loafer vamp, the woven green-red-green web and the interlocking G. They identify a piece without needing to be explained, which leaves everything else free to change around them, season by season, without the house losing its handwriting.
So the men's range covers a lot of ground. Tailoring is cut in the Italian manner, close through the chest with a defined shoulder; footwear runs from the low horsebit loafer and the driving shoe through chunkier lug soles and sneakers; knitwear, outerwear and shirting move between quiet and heavily decorated. Leather remains the house's oldest competence, which is why belts, loafers and small goods tend to be the most durable way into it.
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