MEN'S
Billionaire Couture
Dressing to be noticed is a discipline of its own, and this is a menswear label that treats it seriously. The tailoring is cut on familiar lines and then finished in a way ordinary tailoring is not: brocade or a metallic cloth in place of a plain weave, contrast detail at the edges, an embroidered crest where a jacket would usually carry nothing at all.
Away from tailoring, the wardrobe is built for the same effect at lower effort. Polos and shirts carry the crest and logo work; knitwear runs heavy, in wool and cashmere; outerwear covers leather jackets and tailored coats. Denim and trousers stay simple enough to carry the rest, and the accessories — belts, wallets, scarves — finish it.
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