MEN'S AND WOMEN'S
Fendi
Two letters and a row of hand-set stitches carry most of what Fendi is. The Roman house has kept its identity in its craft rather than its volume: on its saddlery-derived leather goods the topstitching is set by hand in a contrasting thread, so the making stays visible on the outside of the bag rather than hidden inside a seam.
The monogram does the rest. The interlocking FF turns up large and graphic on one bag and small and dense on another: printed on canvas, embossed into calf, cut into shearling, knitted through a sweater. Those same two registers — visible craft and a mark legible at a distance — carry through the shoes, small leather goods, scarves and eyewear.
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