Adele and Edoardo Fendi created the mega fashion house in Rome, Italy in 1925. From its inception to today's generation of luxury brands, Fendi has been known for its lavish style coupled with a decadence that can only come from their Italian roots . The illustrious company began by making leather goods before quickly diving into fur production, which remains two things still associated with Fendi to this day, despite the controversy that comes with it. The luxury label is responsible for producing fur and fur accessories, leather goods, ready-to-wear, shoes, eyewear, and (off and on) fragrances. Infamous Karl Lagerfeld joined the brand in 1965 as creative director and has been credited with introducing the idea of the signature double "F" motif that is still recognized from far and wide.