Yeezy is a fashion and footwear brand owned by rapper and producer, Kanye West. The brand was founded in 2015 and is headquartered in Calabasas, California. Yeezy is known for its minimalist and futuristic designs, featuring muted colors and unusual shapes.

Yeezy’s collections primarily consist of footwear and apparel, with a focus on athleisure and streetwear. The brand has collaborated with Adidas to produce a range of popular sneakers, including the “Yeezy Boost” line, featuring unique designs such as the “350” and “700” models. Its clothing collections often feature oversized silhouettes, neutral tones, and functional fabrics, such as stretch cotton and neoprene.

Yeezy has received critical acclaim for its innovative designs, often pushing the boundaries of fashion by introducing unconventional materials and silhouettes. The brand has also made headlines for its controversial fashion shows, which have included models standing in formation and remaining stationary for extended periods of time.

Despite the brand’s high-end pricing, its products frequently sell out within seconds of release, reflecting Kanye West’s hold over contemporary pop culture.