Wolford is an Austrian luxury fashion brand specializing in high-quality hosiery, lingerie, and bodywear. The brand was founded in 1950 in Bregenz, Austria, by Reinhold Wolff, who became known for his innovative knitting techniques, which allowed for seamless construction and a comfortable fit.

Wolford’s collections feature a variety of pieces, including tights, stay-ups, stockings, bodysuits, lingerie, and accessories. The brand is widely recognized for its premium and durable materials, such as merino wool, silk, and cashmere, that provide both comfort and functionality.

In addition to its high-quality products, Wolford is also committed to sustainability, using environmentally friendly materials, minimizing waste, and reducing its carbon footprint through its production processes. The brand also promotes body positivity and inclusivity, offering products in a wide range of sizes and collaborating with models of diverse shapes and sizes in its advertising campaigns.