Vetements is a high-end fashion brand based in Zurich, Switzerland, known for its unconventional, subversive, and unorthodox approach to fashion design. The brand was founded in 2014 by a collective of seven anonymous designers, which includes Demna Gvasalia, who later became the creative director at Balenciaga. Vetements has challenged the traditional fashion hierarchy by disrupting the fashion calendar, defying the norms, and exploring diverse themes and cultural references in their collections. Their oversized hoodies, irreverent slogans, and deconstructed pieces have become iconic in modern fashion, influencing the industry’s direction towards a more streetwear-inspired and avant-garde aesthetic. The brand has won several prestigious awards, including the International Woolmark Prize in 2017.