TAG Heuer is a luxury Swiss watchmaker that was founded in 1860 by Edouard Heuer. The company designs and produces high-end timepieces, including chronographs and sports watches. TAG Heuer is known for its innovative designs and its long history of producing accurate and reliable watches. The brand has also been associated with motor racing, having been the official timekeeper of Formula 1 races in the 1970s. Some of the brand’s most famous models include the Monaco, which was made famous by Steve McQueen in the movie Le Mans, and the Carrera, which was named after the grueling Carrera Panamericana road race.