SKIMS is a shapewear and loungewear brand founded by American media personality Kim Kardashian in 2019. The brand is designed to offer comfortable, supportive, and flattering clothing options that cater to a wide range of body types and skin tones. SKIMS offers a range of products, including bodysuits, bras, shorts, leggings, and sleepwear, made with soft, stretchy fabric that provides shaping and support without sacrificing comfort. The brand’s key message is inclusivity, emphasizing that its products are available in a wide range of sizes and shades to suit diverse body types and skin tones. SKIMS has gained a loyal following among fashion enthusiasts and celebrities, and has been praised for its commitment to body positivity and inclusivity.