S.Joon

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S.Joon is a luxury fashion brand established in 2019 in London, United Kingdom, known for its contemporary and minimalist handbags designs. The brand’s signature shapes include the bucket and trapezoid bags set in gender-neutral and pastel tones, seamlessly blended to bring out understated elegance. The designer, Sahar Asvandi, is a former interior architect who applies her attention to detail and love of minimalism into her designs. S.Joon bags often features luxurious textures, such as smooth leather or snakeskin, combined with unexpected details such as large pearls or oversized metal chains. Each bag is made by hand, with a focus on quality craftsmanship and timeless designs that are both versatile and practical. S.Joon has quickly gained recognition among fashion editors and celebrities for its signature designs, and has been featured in various fashion publications like Vogue, Harper’s Bazaar, and Elle.

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