Paula’s Choice is a skincare brand that was founded in 1995 by Paula Begoun. The brand is known for its science-based approach to skincare, and its products are formulated with high-quality ingredients that are backed by scientific research. Paula’s Choice offers a wide range of skincare products that target various skin concerns, including acne, wrinkles, dark spots, and dryness. The brand is committed to using non-irritating, fragrance-free, and cruelty-free ingredients in all its products, and its approach to skincare emphasizes the importance of gentle, effective, and affordable skincare routines. In addition to its skincare products, Paula’s Choice also offers makeup and bodycare products.