Patou is a French fashion brand that was founded by Jean Patou in 1914. The brand is known for its haute couture clothing, fragrance, and accessories. Patou gained fame in the 1920s for its innovative designs, which included relaxed sportswear and a more streamlined look that was a contrast to the heavily embellished styles that had been popular in the preceding decade. Patou also introduced the concept of designer fragrance, with its iconic fragrance, “Joy,” which was released in 1929. Today, Patou is still a respected fashion brand, but its focus has shifted to more contemporary designs, while still staying true to the brand’s heritage of quality and craftsmanship.