Ouai is a haircare brand created by celebrity hairstylist Jen Atkin in 2016. The brand is known for its luxurious haircare products that are designed to nourish, protect and style all hair types.
Ouai’s collection includes shampoos, conditioners, hair masks, styling products, and supplements that are carefully formulated using only the best ingredients. The brand’s signature ingredients include keratin, biotin, and nourishing oils like avocado and rosehip oil.
Ouai’s products are designed to be easy to use, with a focus on creating effortless, tousled hairstyles that look chic and stylish. The brand has a strong focus on social media and has been praised for its modern approach to beauty and self-care.
Ouai has gained a devoted following among beauty enthusiasts and celebrities alike, and has won numerous awards for its high-quality products. The brand’s motto, “real life, only better”, reflects its commitment to making everyday hair care a luxurious and enjoyable experience for everyone.