Olaplex is a brand of hair care products that was founded in 2014 by Dr. Eric Pressly and Craig Hawker, a materials and chemist PhD. Olaplex is known for its salon-quality hair treatments.
Olaplex uses a patented technology that works by rebuilding broken disulfide bonds in the hair, which are usually damaged during chemical treatments. This technology makes it possible to restore the hair’s strength without compromising its overall health.
Many hairdressers and people with chemically-treated hair consider Olaplex to be a game-changer in the hair care industry. In addition to the home treatment, the company offers other products for professional use, including shampoos, conditioners, and styling products.