Norma Kamali has launched a new brand called “Normakamalife”. The new lifestyle brand focuses on wellness and self-care offerings, including health and beauty products, activewear, and loungewear. The brand’s collections are designed to encourage women to take care of themselves, promote body positivity, and to feel comfortable and confident in their own skin. Norma Kamali Life features an inclusive range of sizes, and the brand strives to be eco-friendly by utilizing sustainable materials and ethical manufacturing practices.