Byblos is an Italian fashion brand that was founded in 1973 by Italian fashion designer, Genny. The brand offered a line of bohemian-inspired, printed jersey dresses that were popular with the jet-set crowd, and quickly gained a reputation for its stylish, yet practical and easy-to-wear clothing. Byblos later expanded its range to include a full collection of women’s and men’s fashion products that feature innovative fabrics, patterns, and textures. The brand is known for its unconventional, artistic approach to fashion and for introducing new trends and styles to the market. The brand’s designs frequently incorporate bold colors, varied prints, and striking silhouettes, creating unique pieces that are both fashionable and timeless. Today, Byblos continues to be celebrated for its innovative designs and signature style, and has remained an icon of the fashion industry for many years.